Most financial institution executives are planning for growth next year. Wipfli’s 2027 research found that 63% of bank executives and 69% of credit union executives expect asset growth above 5%. Their priorities are digital engagement, data and AI, and new revenue streams. Talent slipped out of the top three at credit unions, according to the credit union report.
But a growth target is not a growth plan. Somebody has to hear the opportunity, pass it along, and follow through. And customers are not standing still. J.D. Power found that 20% of checking customers moved money away from their primary bank in the past three months, up from 17% the year before. Executives and customers also often see things differently. In a PYMNTS Intelligence and Velera study, 45% of credit union executives said their rewards beat their biggest competitor’s, but only 14% of members called rewards an advantage. Your employees may see your incentives the same way.
Take the six question survey below to see where your growth is most likely to leak.
